Connecting the travelling desires to the market of explorers
Intriguing a data-collecting systematic CRM to create an authentic customer base for the tourism industry.
In 1991, Gainwell was set up to satisfy the wanderlust of globetrotters. With specially designed travel plans and route maps, Gainwell has sent more than 25,000 passengers for travelling worldwide. This is one of the largest outbound travel service providers in India. This agency organises different tours under various brands such as EduTours (student travel), Gainwell Sports (sports travel), Gainwell MICE (Meetings, Incentives, Conferences and Events), Religious Tours and Flexi-Tours (customised family holidays).
Gainwell has built its reputation with services other than ticket and hotel booking, passport and visa services and other value-added services. Another attraction for the tourists is the cruise services provided by Gainwell. It includes customers across the country to a larger travelling network.
Introducing a high-ended Brand Visual identity
Optimising genuine leads by filtering the customer range.
We created a better CRM for trustworthy customer acquisition by creating proper leads and awareness. We focused on landing page design and lead optimisation.
It allows businesses to target specific customer segments with customized messaging, which can lead to higher conversion rates. By tailoring the content and design of the landing page to a particular audience, businesses can increase the chances of converting visitors into customers.
Our challenge was to implement CRM to get authentic customer leads by flipping the previous CRM system. We could not miss the opportunity to build awareness and better lead capture. Our team curate a well-designed landing page and optimisation.
Although Gainwell had a considerable reputation in the tourism industry, the issues like fake calls and unfiltered customer range affected the revenue model. Customer management teams were facing issues in finding proper customers for leads. Due to fake calls, data collection was severely affected.
Addressing Challenges and Market Conditions
Our challenge was to implement CRM for getting authentic customer leads by flipping the previous CRM system. We could not miss the opportunity to build awareness and better lead capture. Our team curate a well-designed landing page and optimisation.
Although Gainwell had a huge reputation in the tourism industry, the issues like fake calls and unfiltered customer range affected the revenue model. Customer management teams were facing issues in finding proper customers for leads. Due to fake calls, data collection was severely affected.
Acquiring promising customers from the market was the goal behind our actions. We not only want to offer a customer base but also fair and authentic leads. With better lead generation and customer acquisition, we make our clients relevant to the customers. With a trustworthy customer base, the lead conversion rate gets higher for Gainwell.
Unforgettable experiences for our customers and setting the standard for quality, convenience, and value. We aim to be the go-to travel provider for all types of travelers, from budget-conscious adventurers to luxury seekers.
We believe that travel is more than just visiting new places, it's about discovering new cultures, meeting new people, and creating lifelong memories. Our goal is to create tailor-made travel packages that cater to the unique interests and preferences of each customer, ensuring that every trip is truly one-of-a-kind.
We strive to promote sustainable and responsible travel practices, working with local communities and businesses to ensure that our activities have a positive impact on the environment and the people we encounter. We believe that travel has the power to inspire and transform, and we are committed to creating experiences that leave a lasting impression on our customers.
GO LOCAL SHOW GLOBAL
The Real conversion that can be cherished
Designing a landing page and optimising the customer range were our targets to accomplish. We leveraged a lead capture strategy with traditional campaign management to gain proper leads from the customer base.
Besides Social Media Marketing, our team implemented an awareness campaign to connect with customers. Moreover, the in-depth analysis of the lead generation process strengthens the customer acquisition model.
The landing page optimisation was enabled to collect data from different customers. Gainwell’s lead-generation process became smoother and more authentic through our ad campaigns and awareness.
THE AVM STATION SHOW
"We’re seeing a much lower bounce rate, which was our goal. The website offers a richer experience that keeps users on the site for longer."
Tim Rozmus, digital marketing manager
We helped the brand to get authentic leads with Landing page optimisation. Moreover, the awareness and engagement campaigns on the Facebook and Insta platforms improved customer acquisition. With Google Search Ads, they generated the numbers of authentic consumers. Our lead capture process bridges the gap between fake and authentic leads. This strategy adds value to customer acquisition.
We understood the significance of authentic leads and valuable customer data. Our lead generation strengthens the company's business model by collecting accurate data and optimising the process. We used Wix-inbuilt CRM to implement the landing page.
We believe action speaks louder than promises. Gainwell experienced an authentic lead generation process with systematic landing page optimisation. Authentic lead conversion, higher awareness and robust engagements solved the business issues of the brand.
800,435 INR Revenue within six months
The number of New Users is 2.3K within six months
2-month campaign results- 43 leads (form submissions)
Google Ad Campaign
F1 Bahrain / impression-43504/clicks-961/avg.CPC-8.86 INR/spent- 8514.47 INR
Melbourne/ impression-40380/clicks-410/avg.CPC-4.08 INR/spent- 1672.19 INR
Facebook Ad Campaign
F1 Bahrain / impression-247,041/Leads-336/avg.CPR-74.40 INR/spent- 24,999.96 INR
Facebook Page reach- 433,818 (247.7%↑)
Instagram Reach-168,822 (321.6% ↑)
Facebook Page visits-2,269 (46.4% ↑)
Instagram Page visits- 1697 (338.5% ↑)
Facebook Page followers increased into 20083
YTD year-over-year increase in revenue
YTD year-over-year increase in revenue
Increase in new followers
Discerning customers have chosen Gainwell Travels