When the battle finally stopped, and the dust settled, we saw the truth. Artificial intelligence is not the enemy that wants to destroy the world and replace humans. Rather it is a helping hand that can change everything for you. Every sector, including digital marketing services, is witnessing a revolution as we speak.
Any solo journey has its own challenges, and running a marketing company is no different. Every day is a test of your patience, efficiency and winning over deadlines. But imagine this. If you had a couple of superfast assistants with great intelligence, that would help you work smarter and not harder.
Do you know the best part? You don't need to imagine this because it is real!
Your work life is about to become much easier with the help of multiple AI tools. From content generation to script writing to video editing, short video making, voicing, and creating graphics - the use of AI has brought a revolution in every corner. And this is just the beginning.
What Are AI-empowered Tools?
AI tools are software empowered by artificial intelligence. An AI tool is actually a software application that is capable of using artificial intelligence algorithms to execute particular tasks and bring solutions to various problems.
AI tools can be used in several industries, from healthcare and finance to marketing and education, to automate tasks, analyse data, and improve decision-making.
With the aggressive acceleration of AI in marketing, marketers are running out of breath to catch up with the new technology. With the help of these smart marketing tools, you, too, can help bring optimum results for your clients.
This is exactly where AI comes in. Thanks to AI tools, companies are building numerous tools which can streamline your workflow, boost productivity and help you to drive organic traffic for digital marketing agencies. With these cutting-edge modern technologies, artificial intelligence is the new cornerstone of modern technology, and its power knows no limits.
The field of marketing is huge and always evolving. New and emerging ideas and analyses From generating brand new content ideas to monitoring your social media progress, AI can do it all in less time and more error-free, efficient manner.
Top 10 AI Tools for Digital Marketing
Open AI's ChatGPT is the most talked about AI innovation right now. This AI model is based on a large language model, which is very quick to learn from large datasets. Even though this is an AI chatbot, this isn't like anything you have come across before. This conversational chatbot can actually talk to you just like a human.
Its response is well-thought, well-understood and relevant. It can answer your questions in a nearly accurate manner based on your text prompts. Text prompts are your written commands on what sort of content you want to generate. Here you must remember text prompts are crucial in bringing out good results.
As a digital marketing service firm, you can use ChatGPT to create the basic foundation and ideas for blog posts, titles, social media copies and whatnot. It can also help you design ad campaigns and answer your queries. You must write with a proper prompt, and the impressive outputs will be in front of your eyes.
However, you can't just copy-paste any idea or content generated by ChatGPT. After the content is created, it will require editing, spelling and grammar check and many more measures to ensure that it matches the image and toning of what you are trying to convey.
OpenAI has even gone one step further and supercharged its model with GPT 4 version as a more powerful version of AI which can write more authentically and originally. With paid access, you, too, can play with this unique innovation.
Pro: easy to use, can be very helpful in generating content ideas.
Con: accuracy issues
Best for Generating content ideas, automated customer service
Pricing: Prices are per 1,000 tokens. Tokens are like pieces of words, where 1,000 tokens are about 750 words.
Model Prompt Completion
8K context $0.03 / 1K tokens $0.06 / 1K tokens
32K context $0.06 / 1K tokens $0.12 / 1K token
Jasper is a smart AI tool that can help you with impactful ad copies, emails, landing pages, articles, or social media posts. It does not end here. It can also write accurate product descriptions.
With just one click, it can create titles and meta descriptions. This can be an utter game changer, especially for e-commerce businesses. It has many interesting commands which let you customise your content your way. You can choose your tone, target audience and create specific content that meets specific needs.
At the same time, it can contribute profoundly to improving your SEO and boosting the organic traffic for a website.
Based on the GPT3-model, it also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework.
Thanks to its power to create engaging, easy and high-quality content, Jasper AI has gained immense popularity and is here for the long haul.
Pro: can help in creating copywriting ideas.
Con: The outcome depends on your prompt
Best for: Generating ideas for Content marketing
Pricing: $39 for the creator package, $99 for teams and for business, there are custom plans.
It is a truth well-acknowledged that producing high-quality videos for customer outreach is a non-negotiable part of the marketing world. But how would you manage this when you are pushing multiple deadlines and swamped with numerous tasks at hand?
Fret not because this is where the blessing of modern technology comes into play. Synthesia is a unique AI software designed to create and edit high-quality video in a very short time. The software is so surprisingly good at what it does that it is used by titans like Google, Nike, Reuters, and BBC.
With Synthesia, you can skip the expensive video equipment and even different shooting locations. Empowered with over 60 languages and various templates, a screen recorder, a media library, and much more. What makes Synthesia unique is its realistic avatars and voiceover technology. This
AI-powered software can help you create high-quality professional videos for your own brand as well as your clients.
Pro: over 60 languages and various templates, a screen recorder, a media library, and much more.
Con: Technical glitches
Best for Social Media videos, Digital Marketing
Pricing: ₹2000 for personal use and custom packages for Enterprise
Pictory is one of the most effective AI-powered video-creating and editing tools that can edit long videos within a very short time. To use it, you need a script or article which will serve as the foundation content for the video. Simply put, the video will be made based on what you write.
Using Pictory is really easy. You can create professional videos in a minute, even without knowing much about video editing. This AI-powered tool will be especially helpful for bloggers and new brands looking for easy outreach.
There is more. Pictory can create shareable video highlights, and reels, which are perfect for creating trailers or sharing short clips on social media. Additionally, it can automatically caption your videos. This sounds perfect, right?
Pro: text to video creation, automatic captioning & subtitles
Con: technical glitches may occur
Best for Social Media videos, Digital Marketing
Pricing: Standard package is $19, the premium $39 and custom packages for business
Are you looking for some help with ways to automate content generation that is also SEO-friendly? Have you tried Growthbar? This software can suggest relevant keywords, exact word counts, links, pictures, and so on.
The tool is capable of providing backlinking as well as creating blog post outlines.
Pro: generating SEO-friendly content
Con: content might lack creativity
Best for Digital Marketing Companies
Pricing: standard $29, $79 for Pro, and for $129
When it comes to inbound marketing software, Hubspot is your dream AI marketing tool.
From automating your marketing tasks to streamlining your work process, this tool has covered it all.
It offers a host of tools for social media management, email marketing, lead generation, and customer relationship management (CRM).
Pro: capture leads and turn them into customers
Best for: Tracking Social media progress (Digital Marketing Agency) Pricing: starter packs begin from $18/month, $800/month for professional use
When Descript was first launched a few years back, it was suspected that it would get lost among so many audio editing platforms. But to the pleasant surprise of many, this audio editing software managed to stand out.
With a simple, easy-to-use interface, this software is a great one for audio editing and is rather perfect for podcasts.
Pro: All-in-one audio and video editor
Con: Technical glitch
Best for: Audio editing (especially for podcasts) Pricing: Creator pack for $12, Pro $24, Enterprise may choose Custom packages
Hootsuite AI-powered social media listening tool that can help you monitor your brand mentions, track your social media metrics, and analyse your competitors' strategies. It is one of the best listening tools that help you reach impactful insights for your customers.
Pro: A smart social media metrics
Best for: Social media experts
Pricing: Professional ₹1,915 per month, Team ₹7,540 per month, Business ₹45,000 per month and custom packages for enterprise
Making impactful videos is one of the best ways to connect with your audience and scale your business. Keeping this fact in mind, there has been a huge surge in personalised videos.
If you want to establish a firm creative side of your company through high-quality personalised videos for your clients, you might want to check out Capcut AI. This AI tool is pretty perfect for editing audio.
It is great for improving the audio quality, modifying audio speed and adding voice effects to make it more fun and funky!
Pro: Can play with audio style, speed and improve overall applications
Con: technical glitch
Best for: Video editors
Pricing : Premium features priced at $9.99 per month, $7.99 for a continuous monthly subscription, and $74.99 for a full year.
Finally, we have a tool that can transform you into a passionate storyteller.
Working in a digital marketing company means making a lot of presentations for clients to make sure you land them. But when you have to make tons of presentations with well-researched facts decorated with a compelling story, it might feel like too much, and that is where Tome comes in.
Tome helps you ace your presentation in no time. It can transform your presentation into a story that just makes sense and can voice your thoughts seamlessly.
Pro: Creating an immersive experience of storytelling with a user-friendly, simple interface and it is enough customizable.
Con: No such significant cons
Best for Anyone who wants to engage in an immersive experience of storytelling: writers, marketers, designers and so on.
Pricing: $8 for basic pack and custom packs for enterprises
AI Meets Business
Most new businesses always start with a big, glorious dream and limited resources. This leads to a tiring journey in which a little part of the work has to be done manually. You have to keep sharp, be creative, maintain deadlines and have to bring results of making progress.
To conclude, it can be stated that by harnessing the power of artificial software, marketers stand to gain valuable insights into consumer behavior and make more informed decisions about targeting and positioning their products or services.
Now you too can be one step ahead of the curve, thanks to the incredible technology!
1. What is an AI tool for marketing?
The term "AI tool" refers to software powered by artificial intelligence. These tools are built to help with various aspects of marketing. From posting social media creatives to generating blog post ideas to monitoring social media progress – all these aspects can be handled by AI.
2. What are the AI tools?
Most AI models are built on machine learning technology. This technology uses an algorithm that has the ability "to learn" from large datasets and can employ this learning while solving various tasks.
Some of the most exciting instances of AI would be getting information online with Google, shopping with Amazon, watching movies on Netflix, or hailing a ride with Uber.
3. What is the impact of AI tools in marketing?
The prevalence of AI in everything is not only the future but the very present that we are living in. The impact of artificial intelligence is far-reaching. It can help build personalised content, narrow down the target audience and helps to interpret data to optimally use your strategy.